Fireside Chatter

Insights and musings on brand messaging and communication strategies for small businesses, member organizations, and category-defying weirdos.

Why Text on Fire doesn’t do social media.

Why Text on Fire doesn’t do social media.

As I mentioned in my first blog post on this new domain, I’ve been away for a while. And by “away” I mean “the digital marketing corner of the internet,” and by “a while” I mean SEVEN YEARS. Once I came out of that Space Mountain-like roller coaster of an accidental...

Nothing is “very unique.”

Nothing is “very unique.”

I love language. As a writer, it’s basically a prerequisite. Therefore, it should surprise no one that it bothers me to no end when people use words incorrectly. One of my biggest pet peeves is when people abuse the word unique.  Abuse of the word unique is...

We’ll bring the marshmallows.