After more than 20 years in digital marketing, consulting, a couple blogs that unwittingly exploded in popularity, then unceremoniously abandoning my last one in 2012, I all but fell off the internet as it knew me. It was time for a resurgence. Many people in the digital marketing corner of the internet know me as the blogger and digital strategist formerly known as “that damn redhead.” Well, I am still that person, because I recognize that although it was unintentional, a “personal brand” like that is impossible to shed completely. (The irony here being that I’m actually anti-“personal branding,” but that’s for another post at another time.)

I officially, formally retired in 2018, but always planned on returning to the world I knew I belonged — the world of writing, the world of sharing my observations and insights on digital culture, communication theory, marketing, business, and beyond. It was inevitable that I returned, and after some introspection and major life events, I knew it was time, if not overdue. 

So, “that damn redhead” is back — more focused, more comfortable in her own skin, and (I hope) better than ever. Back to blogging, back to business, back to work with a new biz on a new domain, writing under her own name (here, anyway), and serving up new insights and commentary with the same balance of educational content, professionalism, signature dash of snark and sometimes, contrarianism. (As my fellow veterans of the digital marketing space will attest, my ideas and insights have a tendency to buck the status quo.)

Why the name “Text on Fire”?

It’s ridiculously difficult to come up with a catchy name for a copywriting and consulting business that hasn’t already been taken. “Text on Fire” hit me like a lighting bolt of obvious one night while I was dealing with insomnia. I was keeping myself occupied with music videos by the country duo Sugarland on YouTube, when on came a video of Jennifer Nettles doing a magnificent cover of the song “Sex on Fire” by Kings of Leon.

Blame Jennifer Nettles of Sugarland. (Photo: Shervin Lainez for Big Machine Records)

Admittedly, I was unaware it was a cover at the time, as Nettles’ version was the only one I had ever heard. Regardless, “Text on Fire” seemed a fitting play on words, especially with my unshakable identity tied to my hair. At 2:30 in the morning, I checked to see if it was taken, and instantly purchased the domain. Shortly after, I got the name of my new endeavor officially trademarked. 

Welcome to Text on Fire Communications™, and welcome to my official new blog, Fireside Chatter. Buckle up — it’s bound to be an interesting ride. We’ll be talking about hot topics, cool stuff, and how to make your business (and yourself) communicate better, and the occasional stray from the norm, as I am wont to do.

Let’s ignite the internet again.

Stacy Lukasavitz Steele, Principal of Text on Fire Communications™

Stacy Lukasavitz Steele is the multi-disciplined writer behind Text on Fire Communications™. Formerly known online as “that damned redhead,” this seasoned digital strategist and analyst has been setting fire to the interwebs for over 20 years in one capacity or another. She takes the English language much more seriously than she takes herself, but must warn you that the stereotypes about redheads are true. She is passionate about helping brands find their voice and delivering the right messages to the right people. If you’re a cool company looking for some hot copy, you’re in the right place. Drop her a line via the contact form